SketchNote is an agency platform combining client workflow management with social listening and brand intelligence, tracking mentions, sentiment and buying intent across social media, news, blogs and forums.
At IdealOnlineBusiness, we have worked through the seat-based agency tiers and the separately priced modules that sit outside them. The important thing to establish before you compare prices is that the listening component, which is what most people come for, is quoted rather than published.
| Pros | Cons |
|---|---|
| Unlimited channels on every tier: rare in agency social tooling. | Modules priced separately: the seat price understates real cost. |
| Seat tiers scale to 100 users: one platform from small agency to large. | Listening pricing not published: you need a sales conversation. |
| Listening plus publishing plus reporting: fewer tools to stitch together. | Agency-shaped: in-house teams pay for workflow they will not use. |
| Buying-intent signals: turns mentions into leads rather than just reports. | 7-day trial is short: little room for a proper evaluation. |
| 20 percent off annually: meaningful at the upper tiers. | Per-account add-ons: 3 dollars each mounts up across a client roster. |
| Client-facing reporting: built for showing work to clients. | Brand name confusion: shares its name with the visual note-taking method. |
SketchNote makes sense for agencies that want listening, publishing and client reporting under one roof, and the unlimited channels are a genuine advantage. Get the social listening quote before signing an annual seat plan, because that is the number the website will not tell you.
SketchNote is an agency operations platform first. The plans are organised around how many people work in your agency rather than how many brands you monitor, which tells you who it is really designed for.
Every tier includes unlimited channels, and what changes is user count: 5 on Sketch, 20 on Apprentice, 40 on Master and 100 on Renaissance. If you are a small team managing many accounts, the entry tier goes a long way.
Social listening and brand intelligence sit alongside the core platform, tracking mentions, sentiment and buying intent across social, news, blogs and forums. This module is quoted individually rather than being priced publicly.
A separate performance management plan at 75 US dollars a month covers 10 Meta client accounts, with additional accounts at 3 dollars each. It is aimed at agencies reporting on paid social for multiple clients.
Unlimited channels on every plan is unusual in this category, where rivals typically meter connected accounts. It removes the most common source of unexpected bills in agency social tooling.
A 7-day trial runs without a credit card on all plans. Short, so plan what you want to test before starting it rather than losing days to setup.
Annual billing takes 20 percent off across the range, bringing Sketch from 50 to 40 US dollars a month and Renaissance from 500 to 400.
The social media plan, performance management and social listening are separate line items rather than being bundled into the agency tiers. Price the modules you actually need before comparing headline figures with all-in-one rivals.
The agency management plans are tiered by seat count with unlimited channels throughout. Sketch is 50 US dollars a month, or 40 billed annually, for up to 5 users. Apprentice is 150, or 120 annually, for up to 20. Master is 250, or 200 annually, for up to 40. Renaissance is 500, or 400 annually, for up to 100 users. Annual billing saves 20 percent across the range and every plan carries a 7-day trial with no card required.
Three things sit outside those tiers. A social media plan is listed at 100 US dollars a month for 10 channels with additional channels at 3 dollars each. Performance management is 75 a month covering 10 Meta client accounts, again 3 dollars per extra account. Social listening is quoted individually rather than published. Add up the modules you need before comparing the headline seat price against bundled competitors, because the entry figure alone will understate what most agencies end up paying.
Walkthroughs covering setting up client workspaces, connecting channels, and configuring listening queries for brand mentions.
SketchNote combines agency operations with social listening and performance reporting. These are the areas it covers.
Agency management runs on four seat-based tiers, all with unlimited channels: Sketch at 50 US dollars a month or 40 annually for 5 users, Apprentice at 150 or 120 for 20 users, Master at 250 or 200 for 40, and Renaissance at 500 or 400 for 100. Annual billing saves 20 percent and every plan includes a 7-day trial without a card.
The modules are where the real cost sits. A social media plan is listed at 100 US dollars a month for 10 channels, performance management at 75 a month for 10 Meta client accounts, and additional accounts or channels at 3 dollars each. Social listening, despite being the part most people arrive looking for, is quoted individually rather than published.
That last point matters when you compare. A small agency wanting seats plus listening cannot price this from the website alone and will need a sales conversation, whereas most competitors publish a figure. Factor that friction in, and get the listening quote before you commit to an annual seat plan.
SketchNote spans agency workflow, listening and reporting, so it competes with several narrower tools at once.
On this site, our Brand24 review covers the dedicated listening route with published prices, RADAAR, reviewed here is the cheaper social management option, and our Iconosquare review covers analytics and client reporting.
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Common questions about SketchNote pricing, what the agency tiers include, and how the separately priced modules work.
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