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Brand24 Review

Brand24 Overview

Brand24 is an AI-powered social listening and online reputation monitoring platform that tracks mentions of your brand, products, competitors, and keywords across 25+ million online sources in real time — including Twitter/X, Instagram, TikTok, Facebook, YouTube, Reddit, LinkedIn, news sites, forums, podcasts, and reviews. Used by 4,000+ brands including Uber, Stanford University, and Intel, Brand24 delivers sentiment analysis, influencer scoring, automated PDF reports, and AI-generated insights to protect brand reputation and uncover growth opportunities.

How much does Brand24 cost?

Brand24 is priced per plan by keywords and monthly mentions. Individual is $199 a month billed annually for 3 keywords and 2,000 mentions, Team $299, Pro $399 and Business $599, with Enterprise from $1,499. Monthly billing costs more, so annual is the cheaper route if you track continuously.

Real-Time Mention Tracking Across 25M+ Sources

Monitor mentions in real time across social networks, news outlets, blogs, forums, podcasts, review sites, and newsletters — with coverage of Instagram, TikTok, X, Reddit, YouTube, LinkedIn, and 25M+ other sources.

AI Sentiment Analysis

Every mention is automatically classified as positive, negative, or neutral using Brand24’s AI sentiment engine, helping you spot reputation shifts before they go viral.

Influencer & Author Discovery

Identify the most influential authors, journalists, and creators discussing your brand, sorted by reach, engagement, and Influence Score for outreach and PR.

Topic Analysis & Trending Hashtags

Uncover trending topics, hashtags, and keywords associated with your brand using the word cloud and topic analysis tools to refine content strategy.

Competitor & Share of Voice Tracking

Track competitors head-to-head and see share-of-voice, sentiment, volume, and reach side-by-side in a single dashboard.

Automated PDF Reports & Newsletter

Generate beautifully branded PDF reports for clients and executives, and schedule weekly or monthly email newsletters to key stakeholders.

AI Anomaly Detection & Insights

Brand24’s AI Brand Assistant surfaces anomalies (sudden spikes, sentiment drops), answers plain-English questions, and suggests actions to take.

API, Slack & Email Alerts

Get instant Slack, email, or webhook alerts when mention volume spikes, sentiment dips, or specific keywords appear — plus full API access for custom workflows.

Brand24 Features – What You Get

Brand24 is an AI-powered social listening and media monitoring tool that tracks what people say about your brand online. Key features include:

  • ✅ Real-time monitoring across 25M+ sources — social media, news, blogs, forums, podcasts, and reviews.
  • ✅ AI-powered sentiment analysis and emotion detection.
  • ✅ Mentions tracking with advanced filtering and influencer identification.
  • ✅ Customizable alerts plus automated PDF and email reports.
  • ✅ Hashtag, reach, and engagement analytics for campaign measurement.
  • ✅ Coverage across 108+ languages.

Brand24 combines real-time social listening, AI sentiment analysis, influencer discovery, competitor tracking, automated reporting, and AI insights in one platform — giving brand, PR, and marketing teams full visibility over every online conversation that matters.

Brand24 Video Guides and Tutorials

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Brand24 Pricing Plans

Brand24 offers four social listening and brand monitoring tiers. Annual billing saves about 20% versus monthly, and a 14-day free trial covers all features with no credit card required.

  • Individual: $79/month (annual) or $99/month (monthly) — 3 tracked keywords, 2,000 mentions/month, 1 user, hourly updates, basic AI features, 12 months data history
  • Team: $149/month (annual) or $179/month (monthly) — 7 keywords, 5,000 mentions/month, unlimited users, hourly updates, advanced filters, custom alerts, PDF/Excel reports
  • Pro: $199/month (annual) or $249/month (monthly) — 12 keywords, 25,000 mentions/month, real-time monitoring, advanced AI insights, sentiment analysis (multi-language), influencer score, API access, white-label reports
  • Enterprise: $399/month (annual) or $499/month (monthly) — 25 keywords, 100,000 mentions/month, podcast monitoring, full AI features, all integrations, dedicated CSM, custom export schedules, priority support

Brand24 monitors 25+ social media networks, news sites, blogs, forums, reviews, podcasts, and the web. AI-powered features include sentiment analysis, emotional analysis, mentions categorization, influencer identification, and trend detection across 108+ languages.

Brand24 Reviews & Ratings

Brand24 is consistently ranked among the top social listening tools for small and mid-sized marketing teams. Across G2, Capterra, and TrustRadius, users praise its clean UI, fair pricing compared to Brandwatch and Meltwater, and its speed in catching early brand mentions. Over 4,000 brands — including Uber, Stanford University, Intel, and H&M — use Brand24 for reputation monitoring and campaign tracking.

Pros and Cons of Brand24

Here is an honest look at where Brand24 stands out and where it falls short, based on user feedback across G2 and Capterra.

Pros

  • ✅ Monitors 25M+ online sources in real time for brand and keyword mentions.
  • ✅ Strong AI sentiment and emotion analysis surfaces how people really feel.
  • ✅ Influencer identification plus reach and engagement metrics.
  • ✅ Clear dashboards and automated PDF/email reports.
  • ✅ 14-day free trial with no credit card required.

Cons

  • ❌ Mention and keyword limits on lower tiers can be restrictive for big brands.
  • ❌ Historical data is limited on entry-level plans.
  • ❌ Pricing rises quickly as you add keywords and users.
  • ❌ Some niche or regional sources have lighter coverage.
  • ❌ Fine-tuning filters to cut noise takes a little learning.
TrustRadius – 8.8 / 10

Top Brand24 Alternatives

Brand24 competes in the social listening space with several strong alternatives. Brandwatch and Meltwater dominate the enterprise tier, Mention offers similar features for small teams, Sprout Social bundles listening with scheduling and CRM, and Talkwalker focuses on AI-rich consumer intelligence for large brands.

On this site, our Awario review is the closest like-for-like listening tool at a lower price point, Crowdfire, reviewed here suits teams who want scheduling alongside monitoring, and our Predis.ai review covers turning those insights into social content.

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FAQs

Frequently Asked Questions about Brand24

Everything you need to know before adopting Brand24 — from data sources and pricing to sentiment analysis, integrations, and differences from Brandwatch or Mention — answered in one place.

Brand24 is an AI-powered social listening tool that monitors mentions of your brand, competitors, and keywords across 25M+ online sources, delivering real-time alerts, sentiment, and analytics.

Brand24 pricing starts at $99/month for Individual, $179/month for Team, $249/month for Pro, and $499/month for Enterprise — billed monthly with a discount for annual billing.

Brand24 monitors Twitter/X, Instagram, TikTok, Facebook (public), YouTube, Reddit, LinkedIn (public), Twitch, podcasts, newsletters, news sites, blogs, review sites, and forums.

Yes. Brand24’s AI sentiment engine automatically classifies every mention as positive, negative, or neutral and shows sentiment trends over time for your brand and keywords.

Yes. You can add competitor keywords and domains to track their mention volume, sentiment, reach, and share-of-voice side by side with your own brand.

Yes. Brand24 is very popular with digital agencies thanks to multi-project dashboards, white-label PDF reports, and affordable per-project pricing.

Yes. Brand24 offers a 14-day free trial on all paid plans with no credit card required for the basic trial.

Brand24 tends to win on data source coverage, sentiment accuracy, and AI features, while Mention is often chosen by smaller teams for simpler workflows and tighter pricing.

Yes. Brand24 offers a REST API on Pro and higher plans for pulling mentions, sentiment, and analytics into dashboards, data warehouses, or custom apps.

Yes. Brand24 can generate fully branded PDF summaries weekly or monthly and schedule newsletter-style email reports to stakeholders.

You can cancel your Brand24 subscription at any time from the billing section of your account. Access continues until the end of the current billing cycle.

⚠️ Affiliate Disclosure: This site contains affiliate links. We may earn a commission when you purchase through our links at no extra cost to you. Results are not typical.