Backblaze is a publicly traded cloud-storage company that runs two flagship products: Backblaze Computer Backup, an unlimited per-device backup service for Mac and Windows at $99/year/device, and Backblaze B2 Cloud Storage, S3-compatible object storage priced at $6/TB/month with free egress up to 3× your monthly storage. The platform’s pitch is straightforward, predictable pricing — no surprise egress fees, no API call surcharges, no enterprise-only feature gates — aimed at indie creators, agencies, dev teams, and businesses tired of complex AWS/Azure billing.
Backblaze maintains SOC 2 Type II, HIPAA, GDPR, and Data Privacy Framework compliance, making it usable for regulated workloads. Reviews are bimodal: G2 and Capterra users consistently praise affordability, ease of setup, and transparent pricing, while Trustpilot reviews skew lower (currently around 1.4/5) with the most common complaint being slow or troublesome restorations on the Computer Backup product. The takeaway: cheap and easy for backup-and-forget use cases, but test your restore process before relying on Backblaze as your only DR strategy.
Quick answer: Backblaze is a budget-friendly cloud backup service offering unlimited computer backup for $99/year and S3-compatible B2 object storage at $6/TB/month. It’s ideal for solo users and small teams wanting simple, predictable pricing, though multi-device households and enterprises may find per-computer licensing and restore times limiting.
Per-device unlimited online backup for Mac and Windows for $99/year — one of the cheapest unlimited backup products in the market. Continuous backup of every file changed locally.
S3-compatible object storage at $6 per TB per month with free egress up to 3× your monthly storage average. Dramatically cheaper than AWS S3, Azure Blob, and Google Cloud Storage for most workloads.
Up to 3× your monthly storage egress is free; many CDN and compute partners (Cloudflare, Fastly, Vultr) get unlimited free egress under partnership agreements.
B2 supports the S3 API, so existing tooling (rclone, Cyberduck, Veeam, Synology Hyper Backup, MSP360, etc.) works out of the box — no proprietary lock-in.
AES encryption, optional customer-managed keys, and TLS in transit. Suitable for regulated workloads needing SOC 2, HIPAA, or GDPR compliance.
Restore your backup as a download, ship-to-you USB hard drive, or B2 cloud snapshot for very large datasets — useful when you need terabytes back fast.
Polished, hands-off backup clients for Mac and Windows plus mobile apps to view and download files from your backup on the go.
Two flat published prices ($99/yr/device and $6/TB/month) rather than the calculator-required pricing common at hyperscale clouds.
Below is a quick rundown of Backblaze’s headline features across the Computer Backup and B2 Cloud Storage products. The strength of the platform is doing two specific jobs (per-device backup and cheap S3-compatible object storage) better and more predictably than hyperscale clouds.
Watch these hand-picked Backblaze walkthroughs to see Computer Backup and B2 in action before you subscribe. They cover beginner setup, NAS integrations, and rclone-based dev workflows from independent creators.
Backblaze earns strong marks from real users on ease of use, value for money, and customer support. Here’s how it rates based on verified customer feedback and hands-on testing.
I’ve used Backblaze for 6 years and it’s saved my hard drive twice. Unlimited backup at $99/year is unmatched for creatives with TBs of RAW files. Install it, forget it, sleep well. Restores via USB drive option worked when I needed it.
Source: paraphrased from public G2 review — https://www.g2.com/products/backblaze-computer-backup/reviews
B2 replaced our S3 buckets for application backups and slashed our storage bill by 70%. The S3-compatible API meant zero code changes — rclone and our existing tooling Just Worked. Free egress is the killer feature for our restore-and-test workflow.
Source: paraphrased from public Capterra review — https://www.capterra.com/p/155180/Backblaze-for-Business/reviews/
Backup is set-and-forget reliable but I had a frustrating restore experience after a drive failure — downloads stalled and support was slow. Eventually got my data via USB shipment. Cheap and convenient, but please test your restores periodically; don’t assume the restore path is as smooth as the backup path.
Source: paraphrased from public Trustpilot review — https://www.trustpilot.com/review/www.backblaze.com
Comparing Backblaze with other cloud backup and object storage options? These alternatives compete on price, restore reliability, or feature depth:
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