Omnisend is the leading email + SMS + push marketing platform built specifically for ecommerce brands. Unlike Mailchimp or ActiveCampaign which serve every industry, Omnisend bakes in Shopify, BigCommerce, WooCommerce, and Magento integrations from day one — with pre-built workflows for cart abandonment, browse abandonment, post-purchase, win-back, welcome series, and birthday automations. Templates auto-pull live product data, prices, and stock levels. Omnisend powers 130,000+ ecommerce stores worldwide and is consistently well rated on G2 in the email marketing category.
Drag-and-drop builder, dynamic product blocks pulling live store inventory, and pre-designed templates optimized for Shopify, Wix, BigCommerce, and WooCommerce.
Abandoned cart, browse abandonment, welcome, post-purchase, win-back, and birthday workflows you can launch in minutes.
Native two-way SMS marketing with global reach, pay-as-you-send credits, and segment-based texting alongside email — no Twilio config.
Re-engage browsers with one-click web push subscriptions; included free across all paid tiers.
Build signup popups, gamified wheel-of-fortune forms, and standalone landing pages with native ESP integration.
Behavioral segmentation on shopping behavior, lifecycle stage, RFM scores, predicted CLV, and product affinity.
Per-campaign revenue dashboards, automation ROI, A/B testing, and customer lifecycle insights.
One-click connect with Shopify, WooCommerce, BigCommerce, Wix, Magento, Square Online + 100+ apps via deep integrations.
Every Omnisend plan includes the full marketing stack — email, SMS, push, popups, forms, automations, and reporting — with limits set by contact count rather than feature gating.
Watch real Omnisend videos covering setup, automations, and product walkthroughs.
Omnisend offers four tiers. Free: $0/month for up to 250 contacts and 500 emails (full automation + segmentation included). Standard: starts at $16/month, scales by list size (e.g. ~$132/month for 10K contacts). Pro: starts at $59/month — unlimited emails, dynamic AI content, SMS available, dedicated Account Expert at $400+/month. Custom: enterprise pricing for high-volume senders. SMS pricing (Pro only as of May 2026): subscription model starting at $0.007/SMS with tiered volume rates. Save 30% by paying for three months upfront on Standard.
Omnisend charges by emailable contacts, not by features — every paid tier gets the full feature set, SMS credits scale separately as pay-as-you-go.
Perfect for getting started and testing out email marketing.
Best for growing and medium-sized businesses focused on email marketing.
Best for high-volume senders aimed at adding extra power with SMS.
On G2 (4.6/5, 1,000+ reviews), store owners praise how fast pre-built automations deliver revenue. On Capterra (4.7/5, 700+ reviews), reviewers love the email + SMS combo and rate support highly. Trustpilot reviews average 4.0/5, with most complaints concerning deliverability for unwarmed sender domains rather than the platform itself.
Looking at alternatives to Omnisend? The leading competing ecommerce email & SMS platforms are:
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Top Rated Smartlead AI Features Unlimited mailboxes with free unlimited email warmup AI personalization, master inbox and multi-channel sequences Native CRM integration and agency sub-accounts
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