Omnisend is the leading email + SMS + push marketing platform built specifically for ecommerce brands. Unlike Mailchimp or ActiveCampaign which serve every industry, Omnisend bakes in Shopify, BigCommerce, WooCommerce, and Magento integrations from day one — with pre-built workflows for cart abandonment, browse abandonment, post-purchase, win-back, welcome series, and birthday automations. Templates auto-pull live product data, prices, and stock levels. Omnisend powers 130,000+ ecommerce stores worldwide and is consistently rated 4.6/5 on G2 in the email marketing category.
Drag-and-drop builder, dynamic product blocks pulling live store inventory, and pre-designed templates optimized for Shopify, Wix, BigCommerce, and WooCommerce.
Abandoned cart, browse abandonment, welcome, post-purchase, win-back, and birthday workflows you can launch in minutes.
Native two-way SMS marketing with global reach, pay-as-you-send credits, and segment-based texting alongside email — no Twilio config.
Re-engage browsers with one-click web push subscriptions; included free across all paid tiers.
Build signup popups, gamified wheel-of-fortune forms, and standalone landing pages with native ESP integration.
Behavioral segmentation on shopping behavior, lifecycle stage, RFM scores, predicted CLV, and product affinity.
Per-campaign revenue dashboards, automation ROI, A/B testing, and customer lifecycle insights.
One-click connect with Shopify, WooCommerce, BigCommerce, Wix, Magento, Square Online + 100+ apps via deep integrations.
Every Omnisend plan includes the full marketing stack — email, SMS, push, popups, forms, automations, and reporting — with limits set by contact count rather than feature gating.
Watch real Omnisend videos covering setup, automations, and product walkthroughs.
Omnisend offers four tiers. Free: $0/month for up to 250 contacts and 500 emails (full automation + segmentation included). Standard: starts at $16/month, scales by list size (e.g. ~$132/month for 10K contacts). Pro: starts at $59/month — unlimited emails, dynamic AI content, SMS available, dedicated Account Expert at $400+/month. Custom: enterprise pricing for high-volume senders. SMS pricing (Pro only as of May 2026): subscription model starting at $0.007/SMS with tiered volume rates. Save 30% by paying for three months upfront on Standard.
Omnisend charges by emailable contacts, not by features — every paid tier gets the full feature set, SMS credits scale separately as pay-as-you-go.
Perfect for getting started and testing out email marketing.
Best for growing and medium-sized businesses focused on email marketing.
Best for high-volume senders aimed at adding extra power with SMS.
On G2 (4.6/5, 1,000+ reviews), store owners praise how fast pre-built automations deliver revenue. On Capterra (4.7/5, 700+ reviews), reviewers love the email + SMS combo and rate support highly. Trustpilot reviews average 4.0/5, with most complaints concerning deliverability for unwarmed sender domains rather than the platform itself.
Switched from Mailchimp to Omnisend when my Shopify store hit 5K subscribers. Cart abandonment automation paid for the $32/month plan in the first week. Dynamic product blocks auto-pull live prices — magic for sale campaigns.
Pro plan at $59/month plus SMS credits transformed our holiday sales. The SMS automation for back-in-stock alerts converts at 8% — way better than email. Dedicated Account Expert helped us redesign the entire welcome series.
Free plan covers my 200-subscriber list completely. The automation builder is just as powerful as paid Mailchimp. Will upgrade to Standard when I cross 250 contacts, but free is enough for solo founders bootstrapping.
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