ServiceTitan is a cloud-based field service management platform built for residential and commercial trades — HVAC, plumbing, electrical, garage door, roofing, water treatment, and chimney services. It consolidates dispatching, scheduling, customer management, invoicing, payments, marketing analytics, inventory, payroll integrations, and KPI dashboards into a single system designed to replace the patchwork of paper job tickets, spreadsheets, QuickBooks, and call-handling tools most contractors outgrow.
Used by tens of thousands of contractors and rated 4.5/5 on G2 and 4.4/5 on Capterra, ServiceTitan is widely recognized as the category leader for mid-market and enterprise trade businesses. Pricing is not publicly published — contractors typically report $250–$500 per technician per month plus implementation fees of $5,000–$50,000, with onboarding running 2–12 months. The trade-off is well documented: a serious commitment of money and time in exchange for one of the deepest, most operationally mature platforms in the industry.
Drag-and-drop dispatch board with technician GPS, traffic-aware ETAs, and dynamic routing. Office staff see exactly where every tech is and reassign calls in seconds.
A built-in dynamic pricebook lets technicians present good/better/best options on a tablet at the kitchen table, with photos, financing offers, and one-click acceptance.
Attribute every booked job to its true source (Google Ads, organic, direct mail, referral) so you spend the next dollar where it actually produces revenue.
Take card and ACH payments in the field, offer same-day financing partners, and auto-sync invoices to QuickBooks — closing the office-to-field gap.
Build, sell, and manage recurring maintenance memberships and commercial service agreements with renewal tracking and revenue forecasting.
Track truck stock, warehouse inventory, vendor POs, and automatic restocking based on what techs install in the field.
Pre-built and custom dashboards on call booking rate, average ticket size, technician revenue, membership conversion, and dozens of other trade-specific KPIs.
Configure custom commission structures (per ticket, per membership, per service line) and run payroll exports straight from completed-job data.
Below is a quick rundown of ServiceTitan’s headline features. The platform is genuinely a complete trade operations suite — everything from the call ringing in to the technician installing and the payment hitting your bank account — rather than a single-purpose tool. That breadth is why mid-market and enterprise contractors pick it despite the price and onboarding curve.
Watch these hand-picked ServiceTitan walkthroughs to see the dispatching, mobile selling, and reporting in action before you book a demo call. They cover HVAC and plumbing demos plus beginner tutorials and an independent reviewer’s perspective.
ServiceTitan does not publish public pricing — quotes are personalized based on company size, modules, trade vertical, and integrations. Below are the price ranges most contractors and independent reviewers report. Treat them as ballpark figures rather than commitments; contact ServiceTitan for your actual quote.
ServiceTitan requires a discovery call before quoting. Pricing is per-technician with module add-ons, plus a separate implementation/onboarding fee.
Most small and mid-market contractors report monthly per-tech pricing in the $250–$500 range depending on which modules (Marketing Pro, Pricebook Pro, Phones Pro, etc.) they add.
Onboarding fees scale with company size and setup complexity. Implementation typically runs 2–12 months with dedicated ServiceTitan or partner-led project management.
Marketing Pro (advanced attribution and email), Pricebook Pro (visual pricebook), Phones Pro (call center), Fleet Pro (vehicle telematics), and Payroll Pro carry additional per-month fees and are typically priced per technician or per location.
Reviews on G2 (4.5/5) and Capterra (4.4/5) consistently highlight dispatching, the mobile pricebook, and marketing attribution as the standout strengths, while citing cost, opaque pricing, and onboarding length as the biggest hurdles. Smaller shops often start with Housecall Pro or FieldEdge and graduate to ServiceTitan as they scale past 5–10 technicians.
We went from spreadsheets and a basic dispatch tool to ServiceTitan and 18 months later revenue is up 38% on the same headcount. The pricebook on tablets transformed our technicians’ close rate and Marketing Pro told us which Google campaigns to cut. The price is real but the ROI is undeniable.
Source: paraphrased from public G2 review — https://www.g2.com/products/servicetitan/reviews
Best dispatching and reporting we’ve used. Trimming a star because onboarding took 5 months and we needed a dedicated internal project owner to drive it. Once we were live the platform was indispensable, but plan for the time and budget commitment up front.
Source: paraphrased from public Capterra review — https://www.capterra.com/p/150053/ServiceTitan/reviews/
ServiceTitan is the standard for a reason — the depth is unmatched. Knocking off a star for the non-transparent pricing and slow non-enterprise support during our first year. We’d still pick it again over Housecall Pro now that we’re past 8 trucks.
Source: paraphrased from public Trustpilot-style review — https://www.capterra.com/p/150053/ServiceTitan/
Comparing ServiceTitan with other field service platforms? These alternatives compete on price, simplicity, or trade focus:
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