Keap (formerly Infusionsoft) is a small-business CRM and marketing-automation platform that combines contact management, lifecycle email campaigns, pipeline automation, e-commerce, invoicing, and appointments under one subscription. Designed for service-based small businesses, coaches, agencies, and online course sellers, Keap is one of the original all-in-one sales + marketing tools and still one of the few that lets a solopreneur replace five point tools with a single system. Founded in 2001 and based in Chandler Arizona, Keap now serves 125,000+ users globally.
To see how Keap stacks up against GoHighLevel, Pipedrive and Freshworks on price and fit, our sister site Best CRM Guide keeps a side-by-side CRM pricing comparison updated monthly.
Unlimited contacts, tagging, lifecycle staging, and custom fields form the foundation for personalized automation and sales follow-up.
Drag-and-drop visual campaign builder with multi-step email sequences, if/then branching, delays, tags, and scoring — one of the deepest small-business automation engines.
Kanban-style pipelines track deals, tasks, and next steps with reminders and pipeline velocity reporting.
Built-in checkout, order forms, subscriptions, invoices, and Stripe/PayPal processing for digital goods, services, and recurring billing.
Native appointment booking with calendar sync, pre-appointment automations, and reminders keeps the customer journey in one system.
Business text messaging sits alongside email in the same automation canvas so sequences can blend email and SMS naturally.
Revenue, conversion, pipeline, and campaign-performance dashboards let owners see ROI by automation, by source, and by segment.
Track activity, pipeline health, win rates, and rep performance. Call coaching features let managers listen, whisper, or barge on live calls.
Keap’s long-standing edge is the depth of its automation canvas combined with native payments, invoicing, and appointments. Service-based small businesses can run almost their entire operations from Keap — lead capture, nurture, sales, billing, and onboarding — without gluing together five SaaS tools.
Tour Keap end-to-end: lead capture, campaign builder, pipeline automation, invoicing, appointments, and small-business reporting.
Keap (formerly Infusionsoft) offers tiered CRM + marketing automation plans priced by contacts and users, billed monthly or annually. All plans include a 14-day free trial and an in-product expert coach call to set up workflows.
Pricing matches keap.com’s 2026 published rates; sales-team quotes apply for >50,000 contacts.
Keap is reviewed on G2 and Capterra with net-positive sentiment (we do not quote aggregate scores we have not verified). Reviewers consistently praise the all-in-one scope, automation depth, and responsive support, while flagging a steeper learning curve and higher entry price versus lightweight CRMs.
If Keap doesn’t fit your budget or workflow, the closest alternatives worth comparing are HubSpot, ActiveCampaign, Ontraport, GoHighLevel. Each overlaps with Keap on core features but differs in pricing model, integrations, or target user persona.
Frequently asked questions from small-business owners deciding between Keap, HubSpot, and ActiveCampaign.
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