SimplyBook.me is an online appointment scheduling platform built for service businesses ranging from salons and spas to medical clinics, fitness studios, consultants, and educational providers. The platform offers a customizable booking website, calendar widget, intake forms, online payments, automated SMS and email reminders, and a marketplace of more than fifty custom features. According to SimplyBook.me reviews on Capterra and G2, customers highlight the depth of the booking features, the multilingual support across 30+ languages, and the affordable pricing for service businesses. SimplyBook.me is built for owners and managers who want to replace phone-only bookings with a modern self-service experience that reduces no-shows and frees up staff time.
Get a fully branded booking website with your services, photos and policies in minutes.
Manage staff schedules, working hours, breaks, and time-off so customers can only book valid slots.
Take payments online with Stripe, PayPal, Square and 20+ regional gateways at booking time.
Add memberships, gift cards, intake forms, deposits, packages and 70+ Custom Features to your account.
Drop a SimplyBook.me booking widget on your existing website with one line of HTML.
Send automatic SMS and email reminders before each appointment to cut no-shows.
Native iOS and Android apps for owners (manage bookings) and customers (book and reschedule).
Two-way sync with Google Calendar and Outlook so personal events block public booking slots.
SimplyBook.me packages a complete appointment scheduling system into one workspace. You get a branded booking website, a calendar widget for any existing site, group bookings, package and membership sales, gift cards, online payments via Stripe and PayPal, intake forms, recurring appointments, classes, automated SMS and email reminders, multi-location support, custom CSS, an admin app, and integrations with Google Calendar, Outlook, and Zapier. According to SimplyBook.me reviews on Capterra and G2, service business owners most often call out the breadth of custom features and the ease of customization without needing a developer.
If you prefer to learn by watching, SimplyBook.me has a large library of tutorials on YouTube from both the official SimplyBook.me channel and independent reviewers. These walkthroughs cover how to set up services, add staff, accept payments, embed the booking widget, and connect Google Calendar. IdealOnlineBusiness.com recommends watching at least two of the beginner tutorials below before paying for a plan, so you can see the booking flow, custom features, and reminders for yourself before committing.
SimplyBook.me sells four tiers (Free, Basic, Standard, Premium), billed monthly or annually with about 25% off annual.
What do real users say about SimplyBook.me? IdealOnlineBusiness.com pulled together SimplyBook.me reviews from G2, Capterra and Trustpilot for a balanced perspective. The reviews below highlight the depth of customisation, the per-feature pricing, and the common complaints around interface complexity and per-add-on cost stacking. Together they should help you decide whether SimplyBook.me is the right booking tool for your service business.
Here is an honest look at where SimplyBook.me stands out and where it falls short, based on user feedback across G2 and Capterra.
SimplyBook.me is the only booking tool I’ve kept long-term. The Custom Features mean I can switch on memberships and gift cards exactly when my business needs them, and the SMS reminders cut my no-shows in half.
While SimplyBook.me leads on customizable booking sites in 2026, alternatives may suit specific use cases better. Setmore is the closest direct competitor with a generous free plan. Acuity Scheduling (Squarespace) offers polished scheduling for solo professionals. Calendly is the leader for individual and team meeting scheduling. Booksy is a strong alternative for beauty and barber shops. Mindbody is the enterprise option for fitness, wellness, and beauty.
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Below are the most common questions about SimplyBook.me pricing, Custom Features, payment gateways, calendar sync and the Admin and Client mobile apps.
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