Supermetrics Review
OVERVIEW
Supermetrics is a reporting solution that helps small and large businesses to transfer marketing data, such as external reporting, analytics, storage, and data visualization platforms, into Google Sheets.
What Is Supermetrics?
Supermetrics aggregates data from over 80 sales and data analytics in marketing platforms into a single place, making it easier to combine data sets that don’t exist within the same database or platform.
The goal is to eliminate manual copy / paste of information, correct mistakes in reporting faster due to real-time updates, and increase insights into your data analytics in marketing performance by using more accurate numbers based on data-backed decisions.
Supermetrics has been used by over 700k marketers across 120 countries with 15% of all global advertising spend reported through Supermetrics since its launch back in 2011!
Supermetrics is a company that will help you gather and analyze the data you need. They’ve been doing this since 2012, helping marketers to make informed decisions about their business growth.
More than 500000 people, including marketers and engineers, rely on Supermetrics for 15% of global online ad spend reported through our products for over 120 countries across the world
How Does Supermetrics Work?
Supermetrics is an add-on that lets you connect it to the reporting platform of your choice, whether it’s Google supermetrics for data studio, supermetrics Google Sheets, or supermetric Excel.
With Supermetrics’ integration with more than 50 major data sources like supermetric Facebook Ads and Twitter Ads, plus SEMRush and Moz for SEO purposes, business owners can keep a close eye on their database marketing efforts all in one place.
Using Google Data Studio with Supermetrics Text Here
The product I am using is Supermetrics Data Studio for Google . With it, I can add data from other Google products to the dashboards in my supermetrics Data Studio account.
Supermetrics was easy to set up you don’t need an account! Once you purchase a product or sign up for a free trial, it will redirect you to your Google Data Studio account in the marketing campaigns dashboard builder area and ask if you want to create a new report with our integration options at hand.
In this sample, we’re creating one for paid ads campaigns so we integrated data from Facebook Ads+, Linkedin Ads+ Bing Adwords + Twitter Ads+.
Now imagine what would happen if there were no Supermetrics- all of these reports would be blank because only Analytics (Google) has that information available by default when building out your campaign’s metrics on their platform itself without any additional integrations like those listed here!
Supermetrics Features
Following are the features of the supermetrics –
Metrics
- Sessions –digital analytics tools
- Engagement
- Standard Event Tracking
- Conversions
Reporting
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Custom Reports and Dashboards
Marketing Operations
- ROI Tracking
- Data Collection
Campaign Activity
- Campaign Insights
- Reports and Dashboards
Other
- User Data
- Campaign Tracking
Other features of the supermetrics are as given below –
Wide Variety of Data Options
The amount of data available for me to choose from was really impressive. There are many metrics that allow me to provide more detailed data in my reports.
At first, this was overwhelming and a little confusing but once I got the hang of it, I had an easier time finding what I need faster.
Blending Data
I got this amazing service from Supermetrics and it really helped me out. I was able to integrate data from Google Ads, Facebook, Twitter, Bing, and Linkedin in one report which saved me a lot of time rather than going to each platform individually to gather the data manually.
Through Google supermetrics for data studio, I could even compare the numbers across platforms for my campaign so that I had a general idea of where improvements would be most helpful- all with just one tool.
Multiple Accounts
Supermetrics is a wonderful tool that allows you to connect multiple accounts. I have two Google Analytics accounts and can connect them with Supermetrics without paying extra.
Free Templates
Have you ever needed to quickly report on your Google Analytics data? I’ve found that Supermetrics has a gallery of templates for Data Studio, which is a very useful way to do it. All I have to do is make an accurate copy of one of their templates and change the data source from my account.
Supermetrics: The #1 add-on for SEO, google ads, and social reporting.
Supermetrics is a tool that thousands of marketers worldwide use to their advantage. This tool will allow you to collect all the data, put it in one place for easier reporting, whether you are a marketing analytics agency or business owner, or anything else.
Supermetrics will save time, organize your data better and create visually appealing reports too! Supermetrics offers six different options of a product, depending on your needs and processes.
Supermetrics Pricing
The Pricing of the supermetrics is as given below
Supermetrics for Google Sheets And Excel
You can choose from 4 plans of supermetric google sheets –
- Essential
- Core
- Super
- Enterprise
Supermetrics for Data Studio
You can choose from plans of supermetric data studio –
- Single Connector
- Essential
- Core
- Super
- Enterprise
Verified User Reviews
Below, we have summarized the latest reviews of Supermetrics written by verified users. We got these reviews from:
- Supermetrics Website Testimonials
- Google Workspace Marketplace Reviews
- Capterra Reviews
- G2 Reviews
Supermetrics for Google Data Studio Pricing
Single connector | Essential | Core | Super | Enterprise | |
Price | €39 Per month billed annually
| €99 Per month billed annually | €199 Per month billed annually | €499 Per month billed annually | Ask for a quote Access all data sources including premium ones*
|
Features | 1 data source 1 user 10 accounts per data source | 9 data source 1 user 10 accounts per data source | 24 data source 1 user 10 accounts per data source | 45 data source 3 user 10 accounts per data source | More than 3 user 10 accounts per data source
|
Pros
- “This is a great way to show your clients how you’re progressing on their project.”
- “The best option for collecting marketing data.”
- “The capabilities of the data studio make it an easy process to set up and very useful.”
- “The most effective Tool to Start Getting Into Social Media Analytics”
Cons
- “Occasionally, bugs and glitches can make it a little frustrating. The date ranges will sometimes jump around.”
- “I am not pleased to find that my daily searches have been failing for a week or more without notifying me. Youtube, Twitter, and Instagram all give me problems with this.”
- “A tool that can’t be canceled shouldn’t qualify as a part of your technology stack.”
- “I have a problem with my Supermetrics billing. This year, I was billed in error because of confusion on the team’s part.”
Final Thought: Supermetrics Review
Supermetrics is a digital database marketing agency’s best friend. We spend hours of work on creating reports for our clients, and Supermetrics helped us significantly reduce those hours. If you are in a marketing analytics agency too.
I highly recommend you use Supermetrics because it makes reporting more efficient- but if not that doesn’t stop the usefulness!
It’s perfect for business owners or marketers who run campaigns on multiple platforms to easily review their data and realign their strategic plans accordingly.
