Serpstat Review
OVERVIEW
Serpstat is a software suite founded by Oleg Salamah. It started out as just a keyword research tool, but over time it evolved into something more – a “growth hacking” tool that contains features for link building and technical SEO. Serpstat is an all-in-one SEO platform that provides more than 30 tools. You can use it for Competitor Analysis, Keyword Research, Backlink Analysis, Site Audit, Rank Tracker and many more. Serpstat is the fastest growing SEO tool on the market that provides comprehensive search analytics data to over 600,000 users.
What Is Serpstat?
Serpstat is a keyword research tool. It evolved into an SEO and PPC analysis product since its founding in 2013. Serpstat’s database is constantly changing and evolving. They have over 6 billion keywords, 63 million ads, and 3.9 billion search suggestions in their database right now. Their keyword history parallels the databases of major SEO companies like Ahrefs or SE Ranking.
Serpstat provides a wide range of data from 230 Google databases, including the USA, Great Britain, Canada, Australia and so on. It also has the ability to gather Yandex-based information.
Serpstat Features
Website Analysis
The two components of website analysis are Domain Analysis and URL Analysis. You can do both the things with the Serpstat.
Domain Analysis
You can quickly analyze your website by entering the domain and hitting “Search.”
The overview report will give you an idea of your site’s estimated traffic, organic keywords, paid keywords, and search visibility. Serpstat will also prominently show your top 5 organic keywords, alongside search volume and current ranking positions. You can also find surface-level information on keyword position distribution, traffic trend, keyword trend, top pages and more.
Domain Analysis is a handy tool when you need an overview of your own domain or any of your competitors’ domains. However, for a more in-depth analysis, explore other sections on Domain Analysis.
Keyword Research
Serpstat is an excellent tool for performing keyword research. It’s more accurate than tools like SEMrush, which only show you generic results. However, when using Serpstat to perform a keyword search, there are some things that are important to keep in mind so as not to make a poor choice.
Keyword research can be quite a daunting task, and therefore they provide you with the keyword research for the five countries. The search volume seen here is almost comparable to that of Google AdWords, so this information should come in handy when doing your own keyword research.
You can choose from a vast list of organic and related keywords. The list has many more options than any other tool, and Serpstat also keeps updating this database regularly by adding new words to it. Organic search engine optimization might not be enough to get your website to rank high on Google. That’s why you can also use ad keywords if you want the ability to generate revenue with ads.
Serpstat also includes information on Google trends in its keyword research. Under this, you can see the trend of a keyword over the years. Serpstat gives you a lot of information on your competitors, including their rank for the same keywords and analysis of how well they are doing. The most valuable part is that it shows how many backlinks these competitors have created along with the total number of referring domains.
Backlink Analysis
The Backlink Analysis tool is one of the main tools in Serpstat. It provides you with a vast picture of your competitor’s backlinks and what ranks they are getting for specific keywords. As part of this, you can see where the links come from, how many domains link to them, and what rank they hold for particular keywords.
Referring Domains
The total number of domains that refer to a particular website is its referring domains.
Referring Pages
This will give you an idea of the pages that are linking to your page.
Besides this, it also provides you with information on the do-follow and no-follow links, new and lost backlinks status, as well as the different types of domain linking.
With the list of anchors and the ratio of their usage, you are able to define what is acceptable for your backlink profile. This feature is particularly handy in case your link profile adheres to google algorithms. One of the best features of this tool is that all its data will be displayed graphically, and you can examine it over a long time frame. Besides, there are also social shares which are not present in any other tool.
Serpstat provides you with the ability to analyze backlinks, either by looking at a top page list or by copying their strategy. This way, you can really have an idea of the kind of backlink profile your competitor is using and how they are going about it.
Rank Tracker
Serpstat Rank Tracker feature lets you monitor sites’ positions on local and global level, on mobile, and desktop search results in real-time. With the Keywords report of the SEO tool rank checker, you are able to see a variety of indicators about your projects for keywords added. You can see such metrics as Average Position and SERP Storm, graphs that show distribution by ranges, Positions graphs and History Graphs.
Serpstat’s unique filtering option allows you to target and fine-tune separate pages, categories, and even your competitors’ pages. Combine that with the monitoring data of your competitors and you’ll get valuable insights for improving.
With the Serpstat Rank Tracking tool, you can not only track your site’s positions for organic search but also contextual advertising. You can add keywords that are used by both you and your opponents to get daily updates on the changes in positions.
Site Audit
Serpstat offers a unique feature to its users, through which they may be able to check for all types of technical errors that occur on the given page. This option labelled as ‘Site audit’ is a handy and functional feature that is quite important for the user.
This feature will allow you to do technical monitoring of your site and web pages, detecting factors that impact ranking, and providing various recommendations for fixing them.
This tool enables you to get instant analysis for any web page, which is much faster than scanning the whole site. As a result, this will allow you to find pages that provide the most traffic and recently updated pages on your website in contrast with others’. This tool can be of great benefit if it comes down to competition.
How Much Does Serpstat Cost?
The most important factor that comes into play when purchasing this tool is the price. This impacts every individual who decides to purchase it.
Serpstat plans start at $69/month. Moreover, you can get discount on black friday offers. You also get a free trial option to use the tool for a limited period without paying anything. Serpstat is not the cheapest service for SEO, but it’s not expensive either. The price is just right when you take into account what Serpstat offers. The Lite plan will be the best choice for freelancers and small businesses with a limited budget who have minimal demands on their campaigns. Other pricing is as given below –
Serpstat Pricing
| Plans | Lite | Standard | Advanced | Enterprise |
1 Month | $69/mo | $149/mo | $299/mo. | $499/mo. |
Get 5% for 3 month | $66/mo. | $142/mo. | $284/mo. | $474/mo. |
Get 10% for 6 months | $62/mo. | $134/mo | $269/mo. | $449/mo |
Get 20% for 12 months | $55/mo. | $119/mo. | $239/mo. | $399/mo. |
Get 35% for 24 months | $45/mo. | $97/mo. | $194/mo. | $324/mo. |
Get 35 % for 36 months | $45/mo. | $97/mo. | $194/mo. | $324/mo |
Pros
- A comprehensive, all-in-one solution for your needs.
- Regularly updates data
- Easy to use
- Training is awesome
- Excellent support
- Finds new keywords
Cons
- Keyword difficulty rating and domain authority ranking is a less accurate ways of determining how well-optimized your website is.
- It Shows major backlinks, but not all of them
- It doesn’t find all Google Ads
Serpstat Review -Final Thought
One of the features that make Serpstat a good SEO tool is its ability to track rankings over time. It also has other useful functions like rank tracking, keyword research, and site auditing. With all of these things available in one place, you will be able to get better results for any campaign. Hence, You should try the serpstat.
