SHOPLINE is a global e-commerce platform powering 600,000+ merchants across Asia-Pacific, Europe and North America with multi-channel selling, social commerce, in-store POS and cross-border logistics. It combines a drag-and-drop online store builder with native TikTok Shop, Facebook, Instagram, WhatsApp and Lazada integrations, plus an AI marketing suite and a unified back office that handles inventory, orders, fulfillment and customer messaging in one place.
Spin up a mobile-optimized storefront in minutes using SHOPLINE’s page builder, 30+ free themes, and a no-code editor that lets you swap sections without touching code.
Sell directly on TikTok Shop, Facebook, Instagram, WhatsApp Catalog and Lazada — orders sync back to one inventory and a single fulfillment queue.
Localize storefronts in 30+ languages and 100+ currencies, with built-in tax handling, regional payment gateways and DDP/DDU shipping flows.
SHOPLINE POS unifies physical and online inventory in real time, supports barcode scanning, layaway, returns and gift cards across stores.
AI-driven product descriptions, image enhancements, customer segments and abandoned-cart flows automate growth without an in-house data team.
Pre-integrated with SF Express, DHL, UPS, J&T and 30+ regional carriers, plus SHOPLINE’s own fulfillment centers in Asia and the US.
A marketplace of 1,000+ apps for upsells, loyalty, reviews, subscriptions and B2B that install in one click — comparable to the Shopify App Store.
WhatsApp, Messenger, LINE and live chat consolidate into one inbox so support, marketing and sales replies all live in the same conversation log.
SHOPLINE bundles online storefront, social commerce, POS, AI marketing and cross-border logistics into a single subscription. It is purpose-built for merchants selling across Greater China, Southeast Asia, Europe and the US who need one back office for every channel.
These four short walk-throughs show SHOPLINE in real merchant workflows — building a store, syncing inventory to TikTok Shop, running a WhatsApp campaign, and operating a multi-store POS.
SHOPLINE offers a range of ecommerce plans for cross-border and Asian markets. Pricing varies by region (US, SEA, Greater China). A 14-day free trial covers all features.
SHOPLINE supports point-of-sale (POS), social commerce (Facebook/Instagram/Line/WeChat), Amazon and eBay integration, and cross-border shipping logistics in 20+ countries. Free 14-day trial covers all features; annual billing typically saves 10-20%. Transaction fees vary by plan and payment method (0% on premium plans for select gateways).
SHOPLINE is an all-in-one global e-commerce platform that is especially strong in social commerce and cross-border selling. It is a capable Shopify alternative, with a few trade-offs. Here is an honest look.
SHOPLINE vs Shopify is a regional-strength-versus-ecosystem comparison. Shopify has the largest app marketplace, global brand recognition, and a massive partner network. SHOPLINE counters with deep social-commerce tools, strong cross-border and logistics features, and particular strength in Asian markets. If you want the biggest ecosystem and global reach, Shopify leads; if social commerce and cross-border selling are your priority, SHOPLINE is a strong contender.
If you are evaluating SHOPLINE against other e-commerce platforms, the closest alternatives are Shopify, BigCommerce, WooCommerce, Wix and Squarespace. Shopify dominates on app ecosystem; BigCommerce wins on B2B; WooCommerce on flexibility; SHOPLINE is unmatched for cross-border Asia-Pacific selling and native social commerce.
Top Rated Features
Top Rated Features
Below are the most common questions about SHOPLINE, covering pricing, features, alternatives, and whether it is the right fit for your team.
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