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ClickSend Review

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ClickSend Review

4.6/5 on G2 (380 verified reviews)

ClickSend Review

ClickSend is a cloud-based business communications platform offering global SMS, MMS, voice, email, fax, and direct mail through a unified API and web dashboard. With coverage in 220+ countries and integrations into Zapier, HubSpot, Salesforce, and 1,000+ other tools, ClickSend powers transactional and marketing messaging for thousands of SMBs and enterprises. This ClickSend review covers pricing, deliverability, the API, and how it compares to Twilio and Plivo.

Global SMS & MMS

Send SMS and MMS to 220+ countries with direct carrier connections — competitive per-message pricing, no markup on international routes, and real-time delivery reports.

REST API + SDKs

Production-grade REST API with official SDKs for Node, PHP, Python, Ruby, Java, .NET and Go — most dev teams ship a first send inside an hour.

Email API

Send transactional and marketing email alongside SMS through the same platform with tracking, bounce handling, DKIM/SPF and dedicated IP options.

Voice + TTS

Voice API delivers text-to-speech messages, OTP calls, announcements and IVR menus — same auth and billing as SMS, useful for OTP fallback.

Direct Mail & Postcards

Upload a CSV or call the API and ClickSend mails real postcards, letters and brochures anywhere worldwide via a global print network — no envelopes to lick.

Inbound Virtual Numbers

Rent dedicated local and toll-free virtual numbers to receive SMS replies, route them to email, Slack or a webhook and run inbound keyword campaigns.

Campaign Builder

Drag-and-drop campaign builder with contact lists, merge fields, link shortening, scheduling and A/B tests — no developers needed for marketing sends.

100+ Native Integrations

Pre-built integrations with HubSpot, Salesforce, Zapier, Zoho, Mailchimp, WooCommerce, Shopify and a Microsoft 365 add-in connect ClickSend to existing workflows.

ClickSend Features – What You Get

ClickSend combines SMS, MMS, voice, email, fax, and direct mail into one unified communications platform with a single API and web dashboard. From global carrier-grade messaging and production-ready SDKs to a drag-and-drop campaign builder and 100+ native integrations, it replaces several disconnected tools with one account. Here is a quick look at the key features you get with ClickSend.

  • Global SMS & MMS to 220+ countries with direct carrier routes
  • Production-grade REST API with SDKs for Node, PHP, Python, Ruby, Java, .NET and Go
  • Transactional & marketing email with DKIM/SPF and dedicated IPs
  • Voice & text-to-speech calls, OTP and IVR menus
  • Direct mail & postcards printed and posted worldwide
  • Inbound virtual numbers for two-way SMS and keyword campaigns
  • Drag-and-drop campaign builder with lists, scheduling and A/B tests
  • 100+ native integrations (HubSpot, Salesforce, Zapier, Shopify, WooCommerce)

ClickSend Video Guides and Tutorials

ClickSend ClickSend SMS API Tutorial
ClickSend ClickSend Business Messaging
ClickSend ClickSend Integration
ClickSend ClickSend vs Twilio

ClickSend Pricing Plans

ClickSend uses a pay-as-you-go model with no monthly fees, subscriptions or contracts — you simply top up your balance and pay only for what you send, and inbound SMS are always free. Pricing is shown here in Indian Rupees (INR) and scales down as your monthly volume grows, with 24/7 support and unlimited users included on every account.

  • SMS credit top-ups (India): from ₹1,000 for approx 87 SMS (about ₹11.5/SMS) scaling to ₹850,000 for approx 103,513 SMS (about ₹8.2/SMS) — the more you load, the lower your per-message rate. Mid tiers include ₹10,000 (~876 SMS), ₹50,000 (~4,922 SMS), ₹150,000 (~14,768 SMS) and ₹250,000 (~24,614 SMS).
  • Inbound SMS: free on every account, including on dedicated numbers.
  • Dedicated number: ₹14,067.27/month with no setup fee, giving you a virtual number for two-way SMS.
  • Email: from ₹0.6731/email under 25k, dropping to ₹0.5385 (25k+), ₹0.4038 (200k+) and ₹0.2692 (5M+) per email.
  • Voice (TTS calls): around ₹2.2885 per call to both mobiles and landlines.
  • Included with every top-up: free 24/7 support, automated and two-way SMS, unlimited users, scheduling, contact segmentation and free inbound messaging.

Volume discounts apply automatically as you send more, so per-message rates fall at higher tiers. High-volume senders can speak to the ClickSend sales team for custom bulk rates, and a free trial credit is available for new accounts. All prices are in INR and exclude applicable taxes.

Top ClickSend Use Cases

Pros and Cons of ClickSend

Here is an honest look at where ClickSend excels and where it falls short, based on user feedback across G2 and Capterra.

Pros

  • ✅ True multi-channel — SMS, MMS, voice, email, fax, and direct mail on one platform.
  • ✅ Pay-as-you-go pricing that is competitive on bulk and international SMS.
  • ✅ Excellent API documentation with official SDKs for most languages.
  • ✅ Strong delivery reports and reliable inbound message handling.
  • ✅ 100+ native integrations plus a no-code drag-and-drop campaign builder.

Cons

  • ❌ Less developer mindshare than Twilio for advanced communication use cases.
  • ❌ The dashboard is functional but less polished than newer platforms.
  • ❌ Some advanced features (number porting, short codes) require sales team contact.
  • ❌ Carrier fees and surcharges can complicate cost projections.
  • ❌ Per-message pricing can add up at very high volume versus tiered plans.

ClickSend User Reviews

Verified G2 and Capterra reviews from ClickSend developer and operations teams.

4.5 EASE OF USE
4.1 VALUE FOR MONEY
3.9 CUSTOMER SUPPORT
4.4 FUNCTIONALITY
Tom W. Operations Manager
Mar 2026

We use ClickSend for SMS appointment reminders, transactional email, and online fax for HIPAA workflows. The API was up and running in our backend in under an hour. SMS deliverability has been rock solid across the US and UK. Pricing is much cheaper than Twilio at our volumes.

EASE OF USE
VALUE FOR MONEY
CUSTOMER SUPPORT
FUNCTIONALITY

ClickSend Alternatives

If ClickSend does not match your needs, top alternatives include Twilio (industry-standard developer-first communications), MessageBird (omnichannel with strong WhatsApp), Plivo (developer-friendly with low-cost SMS/voice), Vonage (enterprise communications APIs), and SimpleTexting (US-focused SMS marketing).

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FAQs

ClickSend FAQs

Common questions about ClickSend pricing, channels, and developer features.

ClickSend uses pay-as-you-go pricing. In India, SMS credit starts from ₹1,000 for roughly 87 messages (about ₹11.5 each) and the per-message rate falls as you top up more, reaching about ₹8.2 each at the highest volume. Email, voice, and other channels are also priced per unit in INR with automatic volume discounts, and inbound SMS are free.

Yes. ClickSend offers free trial credits when you sign up so you can test SMS, voice, and email before paying.

Yes. ClickSend offers a full REST API with official SDKs for Node.js, PHP, Python, Ruby, .NET, Java, and Go.

Yes. ClickSend covers 220+ countries with local routes for higher deliverability and competitive per-message pricing.

Yes. Inbound replies route to webhook endpoints, your CRM, or the ClickSend dashboard for two-way conversations.

Yes. ClickSend offers direct-mail postcards and letters printed and mailed from local print facilities in your target country.

Yes. Native integrations for HubSpot, Salesforce, Zapier, and 1,000+ other tools, plus webhook-based custom flows.

ClickSend offers HIPAA-aware fax and signs BAAs on enterprise tiers; check directly for current compliance scope on each channel.

ClickSend is headquartered in Perth, Australia, with offices in the US and UK. It was founded in 2009 by Adam Norris and Tony Coghlan.

ClickSend has added WhatsApp Business support; for the most current channel availability check the ClickSend product page.

⚠️ Affiliate Disclosure: This site contains affiliate links. We may earn a commission when you purchase through our links at no extra cost to you. Results are not typical.