Awario Review
OVERVIEW
Awario is social media and web monitoring tool that will help you track brand mentions, monitor competitors, find sales opportunities.
What is Awario?
Awario is a social media and web monitoring tool that lets professionals track mentions of their brand, monitor competitors, find sales opportunities, and discover niche influencers. With Awario’s flexible Boolean alerts you can set up tailor-made searches to make sure you’re only notified of mentions that matter for your business. The app also lets you engage with the results by liking or sharing them with other users as well as responding to them; it will produce reports on how word-of-mouth is spreading around your keywords in particular too.
About Awario
Awario is a cloud-based social media monitoring solution made for businesses of any size. The key features are customer engagement, influencer tracking, and sentiment analysis among others.Awario helps business owners engage with their audience and grow brand awareness by keeping track of what’s said about them online.
It’s reputation management module includes continuous monitoring that provides insights into the voice(s) they’re hearing on social media while also giving insight into how it impacts the company as well as scoring each response to gauge its impact in turn so you know which responses need more attention or have an opportunity for improvement.The Whitelabel reporting tools can export raw data to help improve your listening skills.
Awario does not just provide social selling, lead generation, and Boolean search but also sorts keyword mentions according to priority. It also organises group shares and retweets them into folders which give users the peace of mind that comes with an uncluttered social media routine.
Awario is available on a monthly subscription basis, and customer support can be accessed via documentation, online help desk or email or phone call. Awario is a social listening tool that monitors what people say about your company.
It can monitor the internet either by using an online monitoring provider or having its own crawlers, which just search bots with a slightly creepy name! Awario uses its own crawlers, so you can guess which one we think it’s more effective at doing.
Awario Features :
Web Monitoring:
Awario will do all the research for you. It will search every corner of the internet to look for your desired keywords that you have mentioned and it’s a good way to outreach with social media too. This web monitoring is really helpful when it comes to online business-related searches in real time!
Powerful Analytics:
This is a really helpful feature that can track your social reach and conversion. It tracks the growth in the mentions you have added to your posts, with specific data on mentions and growth.
In order to find the right kind of mentions, you can use a service such as Awario. It gives you the most interesting mentions from the past week and also offers real-time watch on more mentions that appear.
Organise Discussions and Mentions:
Awario tracks your mentions and analyses the sentiment of each one. You can see them in a dashboard, as they are sorted into positive, negative or neutral lists according to their performance.
Now, notice the locations and languages for these positive or negative mentions. Notice the changes in them and use your most useful sources from Facebook, YouTube, Twitter, Instagram or even news resources to find more information about this topic.
Influencer Tracking:
When it comes to social media, you should understand what influencers are up to. Following the right influencers will help you get better returns and improve your brand as well.
The Dashboard lists all the influencers who have mentioned your keywords in the past week, or it can be set to a specified date range. This way you don’t miss any opportunities for your product and know where to focus marketing efforts.
Sort the mentions:
The social listening dashboard is a way to see all the stats on one screen. With filters and location settings, you can show what people are interested in around the world.
The app filters language, location and influencers. You can track locations in the dashboard or just mentions of a certain language.
Sentiment Analysis:
One of the best features I’ve come across while using Awario is their sentiment analysis. You can filter negative mentions, satisfy your customers and spot a possible PR among other things when you use this tool.
As a marketer, you may have to set alerts for your campaigns and if they are performing well or not. Awario provides sentiment reports which give you the feedback on mentions of events. You will be notified in case there is any negative response from the audience to these mentioned events.
More Targeted Leads:
It’s amazing that you only see posts that are looking for the products or keywords you have in mind.
For instance, if a person is looking for an X service on social media, and you provide that service- you will only look for posts related to your business. This way, your customers can reach you quicker than the competition.
Inbox Alerts:
You will not want to miss a customer, no matter how busy you are. Do not miss one lead and be quick when communicating with your customers.
Awario sends the messages and inbox alerts to your email so that you don’t miss out any chance. You just need to set up the email alerts, and reports of daily as well as weekly mentions will be delivered directly to your inbox.
Create folders:
Awario helps you quickly create folders and sort your tweets accordingly. You can organise your shares and mentions into different types of folders or mentions.
It is possible to create separate folders for the tweets that you have replied to or saved for later. There are even separate folders for posts that you have not read yet. Sort them and organise them quickly!
Trend Tracking & reports:
Reports are no longer a hassle to create. Awario report folder makes it easy for you to generate custom reports, and share them with your boss or client in any format.
This is where you can download all the graphs and stats with just one click. It’s available only in pro and enterprise plans, but it’s worth a shot! You can convert your report into an HTML or PDF form as well – white labels are also possible.
White label services mean that you have your own logo and branding, which is trustworthy for your clients. Set the filters, download the reports right away!
In addition to tracking your work and finding the mistakes, this feature also helps you to measure how much competition you have from others. You can get a detailed report of your competition on the basis of language, location and various parameters.
Filter Keywords:
You need to leave out the keywords that are not of any use to you. Set up the negative keywords and exclude them from the search terms so that only those words which are relevant would be in your search box. This way, you will save time by focusing on a particular topic rather than having all irrelevant topics show up in your browser’s results page.
Customer Engagement Dashboard:
Awario empowers you to target more customers and get better conversions in any possible way it does. You can engage your customers with a single dashboard that lets you reach every potential customer through a single platform, engaging them.
Connect your social media accounts to this dashboard and mention with a single click. It doesn’t cost you much time. You can just like, comment and share on the posts using these connections here
Email Alerts:
Set the email alerts for your projects. Get a notification each time someone mentions you or when there is a new lead in your inbox!
In the settings, set your keywords for which you want to receive the email. You can also set how often you would like to get an email: daily, weekly or monthly. You will need to enter a number of sources before saving this setting and all emails will be delivered straight into your inbox!
Awario Advanced Features
Awario has some basic features like targeting the right keywords and mentions, but it also provides its users with other advanced features that can help them do a better job.
Boolean Search:
With the Boolean search toolbar, you can get accurate search queries. By narrowing down your search and using operators like “AND” to limit what you are searching for, you will be able to find just the right mentions and keywords in a matter of seconds.
Choose how far away each of your keywords should be from each other in the text. Choose words that can’t be in the text at all. Choose words that can be in the text, but only if they are N words away from your keyword.
You can also use and specify what URLs need to be included. For example, if you’re aiming for improved SEO, now it’s easy to find all mentions of your brand that don’t link to your site and start with link-building.
Awario Lead Generator:
Awario is a service that helps you get only the leads that matter to your business and provides detailed insights into their behaviour.
Mobile Friendly
You can track everything on your phone wherever you are and anytime. Awario is compatible with mobile devices so you can manage all marketing tasks from your mobile device!
Wider Coverage
Awario scans more than 13 billion pages every day to find new mentions, publications, comments and conversations about your brand. This is much better than other similar social media listening tools that rely on third-party data providers.
Key Benefits Of Using Awario
Reach offers real-time mentions, influencer detection and mention scoring, sentiment analysis to measure the tone of mentions, flexible Boolean alerts with laser accuracy, shareable reports, and daily or weekly email notifications.
Output: Reach’s social media monitoring software has been designed for rapid responses throughout the day when you need it most.
Awario Pricing & Plans
Starter
- 3 Topics to monitor
- 30,000 new mentions/mo
- 5,000 stored mentions per topic in starter plan
- 1 Team member
- Boolean Search
- Data export
- Sharable report
- API
- Account Manager
- White label PDF and HTML exports
Pro
- 15 Topics to monitor
- 300,000 new mentions/mo
- 15,000 stored mentions per topic
- 10 Team member
- Boolean Search
- Data export
- Sharable report
- API
- Account Manager
- White label PDF and HTML exports
Enterprise
- 100 Topics to monitor
- 1,000,000 new mentions/mo
- 50,000 stored mentions per topic
- Unlimited Team member
- Boolean Search
- Data export
- Sharable report
- API
- Account Manager
- White label PDF and HTML exports
Starter – $29/month or $24/month (Annual Billing)
- 1 project
- 3 mention alerts
- 1 Leads alert
- 30,000 new mentions/mo
- 5,000 stored mentions per alert
- Boolean search
Pro – $89/month or $74/month (Annual Billing)
- 3 projects
- 15 mention alerts
- 3 Leads alerts
- 150,000 new mentions/mo
- 15,000 stored mentions per alert
- Boolean search
- Data export
- Shareable reports
Enterprise – $299/month or $249/month (Annual Billing)
- 10 projects
- 50 mention alerts
- 10 Leads alerts
- 500,000 new mentions/mo
- 50,000 stored mentions per alert
- Boolean search
- Data export
- Shareable reports
- White-label reports
- Account Manager
Pros & Cons Of Awario
Pros
- Engage with customers
- Find sales opportunities
- Reach out to influencers
- Location-based monitoring
- Social listening reports
- Powerful analytics
- Important conversations first
- White-label reports
- Find leads based on seed keywords and other information
- Track unlinked brand mentions across various websites
Cons
- Better pricing options needed
- A better onboarding process is needed
Awario Alternatives
The top competitors of Mentionlytics and Sprout Social are similar, popular, and reviewed. When comparing Awario to its top 100 alternatives, Trello has the highest rating followed by Mailchimp. Awario ranks 34th place with a total of 42 reviews in comparison to 20,575 for Trello or 559 for Mailchimp- which also have high ratings but fewer reviews than Awario.
Users say that both Trello and Mailchimp come out on top when it comes to ease of use while coming in second is Awario – interestingly receiving mixed feedback from users who say they’re easy yet difficult at the same time. Some people say that all three companies offer great value for money compared side-by-side though many more agree with this statement about Trello more so than any other company mentioned here today so far!
Awario Review: Final Thought
Most successful businesses listen to what their ideal customers say at every stage of their business. Listening to what people say on social media and websites not only helps you in giving you ideas on how your company could improve, but also gives a bigger and better idea of exactly which problems are concerning the people most.
Furthermore, it is possible for a business owner or marketer to use tools like Semrush that let them compare their own companies with those from competitors by examining clear differences and similarities among these parties’ perspectives. In SEO, Awario is an excellent tool when used alongside other free online tools such as SEMrush; however we can make sure its usefulness is maximized if we first understand how it would work for any type of business owner or marketer with this Awario review.
