Rebuy is an AI-powered ecommerce personalization platform built specifically for Shopify and Shopify Plus brands. It personalizes every step of the shopping journey — product page recommendations, the Smart Cart drawer, checkout, post-purchase upsells, search, and email/SMS flows — with the explicit goal of lifting AOV, ROAS, and LTV. Used by 50,000+ Shopify stores, Rebuy has attributed more than $3.8B in new revenue to merchants using the platform.
The core packages are Cart & Merchandising (including the flagship Smart Cart drawer), Checkout & Post-Purchase upsells, Search & Collections, and Flows & A/B Testing. Pricing is hybrid: a base monthly fee (from $99/month on Starter to $499/month on Pro) plus a small percentage of Rebuy-attributed revenue (0.9% down to 0.5%), with a single-bundle Platform One plan at roughly $534/month and a custom Enterprise tier. There are 790+ Shopify App Store reviews with strongly positive sentiment; we do not quote an aggregate score or star distribution we have not verified.
Replace Shopify’s default cart with a fully customizable slide-out drawer featuring tiered progress bars, gift-with-purchase, AI upsells, switch-to-subscription, and 35+ pre-built tech integrations.
Real-time AI surfaces hyper-relevant upsells and cross-sells based on shopper behavior, purchase history, geo-location, traffic source, and custom data signals.
Run up to 40 simultaneous post-purchase flows with branching logic: customers who decline see different offers, customers who accept can stack up to 3 offers per checkout.
Customize Shopify Checkout (including Shopify Plus checkout extensibility) with relevant offers, bundles, and dynamic copy at the highest-converting moment in the funnel.
Boost on-site product discovery with AI-driven search ranking and smart collection merchandising that adapts to each shopper.
Test different offer types, copy, and placements; build no-code conditional flows that trigger based on cart value, geography, customer segment, or behavior.
Drive subscription sign-ups directly from the cart with switch-to-subscribe toggles, with Rebuy brands reporting 25–30% increases in subscription conversion.
Rebuy offers a money-back ROI guarantee on paid plans — an unusual commitment in the Shopify app ecosystem and a signal of platform confidence.
Below is a quick rundown of Rebuy’s headline features for Shopify and Shopify Plus merchants. The Platform One bundle includes everything; the à-la-carte packages let smaller brands start with the Smart Cart or Post-Purchase modules and add the rest as they grow.
Watch these hand-picked Rebuy walkthroughs to see Smart Cart, post-purchase upsells, and the dashboard in action before you install the app. They cover initial setup, dashboard tours, and an honest look at how Rebuy fits inside a modern DTC stack.
Rebuy uses hybrid pricing: a base monthly subscription fee plus a small percentage of Rebuy-attributed revenue. Plans escalate based on order volume and feature access. There’s also a single-bundle Platform One plan and a custom Enterprise tier.
Industry-leading free trial: 14 days on package subscriptions, 30 days on Platform One. Money-back ROI guarantee on all paid plans.
Entry tier for small Shopify brands wanting Smart Cart and core personalization. Best for stores doing under ~$50K/month in revenue.
More order volume, deeper personalization, and richer flow logic. Designed for growing brands in the $50K–$200K/month range.
Highest order volumes, full feature access on packages, priority support. The most popular tier for established DTC brands.
Single bundle of everything — Smart Cart, Post-Purchase, Search & Collections, Flows & A/B Testing — at one predictable monthly price. Simplifies budgeting and unlocks the full suite.
For Shopify Plus brands with very high order volumes; includes dedicated CS, custom flows, and platform-engineering support.
Reviews on the Shopify App Store consistently highlight measurable AOV lifts, the Smart Cart drawer, and Rebuy’s responsive CS team as the strongest selling points. Common asks include simpler entry-tier pricing for very small brands and more transparency around the revenue-share fee at scale.
Comparing Rebuy with other Shopify personalization and upsell apps? These alternatives compete on price or feature focus:
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