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ClickSend Review

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ClickSend Review

4.6/5 on G2 (380 verified reviews)

ClickSend Review

ClickSend is a cloud-based business communications platform offering global SMS, MMS, voice, email, fax, and direct mail through a unified API and web dashboard. With coverage in 220+ countries and integrations into Zapier, HubSpot, Salesforce, and 1,000+ other tools, ClickSend powers transactional and marketing messaging for thousands of SMBs and enterprises. This ClickSend review covers pricing, deliverability, the API, and how it compares to Twilio and Plivo.

Global SMS & MMS

Send SMS and MMS to 220+ countries with direct carrier connections — competitive per-message pricing, no markup on international routes, and real-time delivery reports.

REST API + SDKs

Production-grade REST API with official SDKs for Node, PHP, Python, Ruby, Java, .NET and Go — most dev teams ship a first send inside an hour.

Email API

Send transactional and marketing email alongside SMS through the same platform with tracking, bounce handling, DKIM/SPF and dedicated IP options.

Voice + TTS

Voice API delivers text-to-speech messages, OTP calls, announcements and IVR menus — same auth and billing as SMS, useful for OTP fallback.

Direct Mail & Postcards

Upload a CSV or call the API and ClickSend mails real postcards, letters and brochures anywhere worldwide via a global print network — no envelopes to lick.

Inbound Virtual Numbers

Rent dedicated local and toll-free virtual numbers to receive SMS replies, route them to email, Slack or a webhook and run inbound keyword campaigns.

Campaign Builder

Drag-and-drop campaign builder with contact lists, merge fields, link shortening, scheduling and A/B tests — no developers needed for marketing sends.

100+ Native Integrations

Pre-built integrations with HubSpot, Salesforce, Zapier, Zoho, Mailchimp, WooCommerce, Shopify and a Microsoft 365 add-in connect ClickSend to existing workflows.

Pros

  • True multi-channel — SMS, MMS, voice, email, fax, and direct mail in one platform
  • Per-message pricing is competitive on bulk SMS, especially internationally
  • Excellent API documentation and language SDKs
  • Strong delivery reports and inbound message handling

Cons

  • Less developer mindshare than Twilio for advanced communications use cases
  • UI is functional but less polished than newer platforms
  • Some advanced features (number porting, short codes) require sales team contact
  • Carrier fees and surcharges can complicate cost projections
Pros: ✔ Multi-channel (SMS, MMS, email, voice, fax, direct mail) on one API ✔ Pay-as-you-go pricing — no subscription required ✔ Global coverage with direct carrier routes (200+ countries) ✔ Powerful REST API + libraries for PHP, Python, Node, Java, Ruby ✔ 100+ native integrations (HubSpot, Salesforce, Zapier, Shopify, WooCommerce) ✔ 99.99% SLA and Tier-1 carrier routes (no grey routes) ✔ Two-way SMS with inbound virtual numbers ✔ ISO 27001 + SOC 2 compliant with PII data residency Cons: ✘ Per-message pricing adds up at high volume vs Twilio volume tiers ✘ No built-in CRM — rely on integrations ✘ Email sending capped compared to dedicated ESPs ✘ UI feels older than newer MessageBird/Twilio dashboards

See ClickSend in action through API tutorials, dashboard walkthroughs, and integration guides.

ClickSend ClickSend SMS API Tutorial
ClickSend ClickSend Business Messaging
ClickSend ClickSend Integration
ClickSend ClickSend vs Twilio

ClickSend Pricing Plans

ClickSend uses a pay-as-you-go model with no monthly fees or contracts. Pricing scales with message volume, and you only pay for what you send. Account top-ups start at just $20 USD. Carrier fees are passed through at cost.

  • Outbound SMS (USA): from $0.0282/SMS (under 5,000/month) down to $0.0081/SMS at 150,000+ messages/month volume tier
  • Inbound SMS (USA): ~$0.0099/message received
  • Outbound SMS (Australia): from $0.0840/SMS (low volume) with bulk discounts kicking in past 5,000/month
  • Dedicated phone number: $19/month (no setup fee) for a virtual number with two-way SMS
  • Email: from $0.00135/email under 50K, free 3,000 emails monthly with paid SMS plans
  • Voice (TTS): from $0.0680/30s in the US, with volume discounts
  • Postal Letters & Postcards: from ~$1.20 per A4 letter (US), $1.50 per postcard — printed and mailed
  • Fax: from $0.075/page (US)

Volume discounts apply automatically. Enterprise customers sending 100,000+ messages/month can negotiate custom rates. A free trial credit is available for new accounts.

ClickSend User Reviews

Verified G2 and Capterra reviews from ClickSend developer and operations teams.

4.5 EASE OF USE
4.1 VALUE FOR MONEY
3.9 CUSTOMER SUPPORT
4.4 FUNCTIONALITY
Tom W. Operations Manager
Mar 2026

We use ClickSend for SMS appointment reminders, transactional email, and online fax for HIPAA workflows. The API was up and running in our backend in under an hour. SMS deliverability has been rock solid across the US and UK. Pricing is much cheaper than Twilio at our volumes.

EASE OF USE
VALUE FOR MONEY
CUSTOMER SUPPORT
FUNCTIONALITY

ClickSend Alternatives

If ClickSend does not match your needs, top alternatives include Twilio (industry-standard developer-first communications), MessageBird (omnichannel with strong WhatsApp), Plivo (developer-friendly with low-cost SMS/voice), Vonage (enterprise communications APIs), and SimpleTexting (US-focused SMS marketing).

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FAQs

ClickSend FAQs

Common questions about ClickSend pricing, channels, and developer features.

ClickSend uses pay-as-you-go pricing. SMS in the US starts around $0.0243 per message; international SMS, MMS, voice, fax, and direct mail are priced per unit with volume discounts.

Yes. ClickSend offers free trial credits when you sign up so you can test SMS, voice, and email before paying.

Yes. ClickSend offers a full REST API with official SDKs for Node.js, PHP, Python, Ruby, .NET, Java, and Go.

Yes. ClickSend covers 220+ countries with local routes for higher deliverability and competitive per-message pricing.

Yes. Inbound replies route to webhook endpoints, your CRM, or the ClickSend dashboard for two-way conversations.

Yes. ClickSend offers direct-mail postcards and letters printed and mailed from local print facilities in your target country.

Yes. Native integrations for HubSpot, Salesforce, Zapier, and 1,000+ other tools, plus webhook-based custom flows.

ClickSend offers HIPAA-aware fax and signs BAAs on enterprise tiers; check directly for current compliance scope on each channel.

ClickSend is headquartered in Perth, Australia, with offices in the US and UK. It was founded in 2009 by Adam Norris and Tony Coghlan.

ClickSend has added WhatsApp Business support; for the most current channel availability check the ClickSend product page.

⚠️ Affiliate Disclosure: This site contains affiliate links. We may earn a commission when you purchase through our links at no extra cost to you. Results are not typical.