Pretty Links is a WordPress link cloaking and affiliate management plugin that helps WordPress publishers manage affiliate URLs at scale. In this Pretty Links review by IdealOnlineBusiness.com, we look at its pricing, real user feedback, standout features and how it stacks up against ThirstyAffiliates, AffiliateWP and other alternatives.
Our analysis of Pretty Links reviews shows the platform is widely trusted for reliability, ease of use and value for money. It has public reviews across the major software review sites, but we have not independently verified a current aggregate score and so do not quote one here — check G2, Capterra and Trustpilot directly. Customers consistently call out the speed of getting started and the responsive support team.
Pretty Links turns an ugly affiliate or tracking URL into a branded short link that lives on your own WordPress domain — for example yoursite.com/go/shopname. Branded cloaking builds trust and keeps long, parameter-heavy URLs out of your posts.
Every Pretty Link ships with built-in click analytics — total clicks, unique clicks, referrer, country, device and a time-series graph. You can track which blog post or email drives the most affiliate clicks without bolting on a third-party tracker.
Auto-linking scans your content for chosen keywords and rewrites them to a Pretty Link across your entire site. Mention ‘Bluehost’ in a post and every instance is replaced with your affiliate link automatically, retroactive on old posts too.
The Pro importer accepts a CSV of long URLs and target slugs and creates hundreds of Pretty Links in one run. Bulk import is how agencies or serious affiliates migrate from Bit.ly or a manual .htaccess system in minutes instead of days.
Split testing lets one Pretty Link rotate between two or more destination URLs, either evenly or weighted, and reports which variant converts best. It is the simplest way to a/b test a sales page or affiliate offer without Optimizely.
Targeting rules can route clicks to a different URL based on visitor country, device (mobile/desktop), or referring domain. For example, send US visitors to Amazon US and EU visitors to Amazon DE from the same link in a review post.
Pretty Links Amazon Autolinker localises Amazon product links to the visitor’s Amazon storefront automatically, helping international traffic earn commissions where Amazon operates. Bloggers recover revenue that would otherwise be lost on foreign clicks.
Per-link nofollow, noindex and sponsored attributes are toggled inside Pretty Links rather than typed into each post. Affiliate marketers comply with Google’s sponsored-link guidelines across thousands of outbound links with one setting per link.
Pretty Links packages everything most affiliate publishers need into a focused dashboard. What sets Pretty Links apart from competitors like ThirstyAffiliates and AffiliateWP is the combination of cloaking, automation and tracking on a single low-cost plugin.
Pretty Links is a WordPress plugin for cloaking, shortening, and managing affiliate links from inside your dashboard. It is a favorite of affiliate marketers, though its best features sit behind the Pro version. Here is a balanced look.
If you prefer to learn by watching, Pretty Links has tutorials on YouTube including the official channel and affiliate marketers.
Pretty Links is sold as an annual WordPress plugin license with three tiers. There is also a free basic version on WordPress.org with limited features. All paid plans include a 14-day money-back guarantee.
All paid licenses include 1 year of automatic updates and premium support. Renewals are at the same price (no markup), and you can upgrade tiers anytime at the prorated difference. Annual auto-renewal can be disabled in your account at any time.
Across WordPress.org and G2, Pretty Links earns consistently positive reviews. We have not verified a current aggregate score, so we do not quote one. Reviewers highlight ease of use and the time saved on link management.
The most common Pretty Links alternatives include ThirstyAffiliates, AffiliateWP, ClickMagick, Bitly and Rebrandly.
Top Rated Features
Below are common questions about Pretty Links, answered using publicly available information.
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