IOctopus is a server-side tracking and conversion API platform that helps marketers reliably track conversions, attribute revenue, and protect first-party data in a cookieless world. It integrates seamlessly with Google Ads, Meta Ads, TikTok, Pinterest, Snapchat, and other ad platforms via Conversions API and server-side tagging, enabling accurate ROAS measurement even with ad blockers and iOS 14.5+ restrictions.
Send conversion events directly from your server to Meta, Google, TikTok, and other ad platforms via official Conversions API endpoints.
Server-side tagging routes tracking through your own subdomain, allowing pixel firing even when client-side ad blockers are active.
Native connectors for Google Ads, Meta, TikTok, Pinterest, Snapchat, X/Twitter Ads, LinkedIn, Microsoft Ads, and more.
Works alongside Google Tag Manager server containers and Google Analytics 4 for unified event tracking and reporting.
Built-in consent mode integration ensures GDPR, CCPA compliance with anonymized events when consent is denied.
Running a browser pixel and a server feed at the same time normally double-counts conversions. iOctopus handles event IDs so each conversion is matched and counted once, which is what keeps your reported ROAS honest.
Tracking requests are served from your own subdomain rather than a third-party host, so cookies live longer and fewer requests get dropped by browsers before they ever reach the ad platform.
Most stores connect through a guided setup rather than writing server code, and the team will do the implementation with you. Server-side tracking is easy to get subtly wrong, so that hand-holding is a real part of the value.
IOctopus combines powerful features with an intuitive interface. Below is a breakdown of its key capabilities.
Watch these IOctopus video reviews and tutorials to see the platform in action.
IOctopus offers a comprehensive suite of services to help users achieve their goals efficiently with reliable performance and value.
IOctopus offers a tiered pricing model designed to fit users from individuals to enterprises. All paid plans include core IOctopus functionality, with higher tiers unlocking advanced features and higher usage limits. Pricing below reflects standard list pricing — visit IOctopus for current discounts and seasonal offers.
5GB of residential proxy traffic, 200+ countries
15GB traffic, sticky sessions, API access
50GB traffic, dedicated account manager
Unlimited bandwidth, custom IP pools, SLA
Note: Annual billing typically unlocks the deepest discounts. Free trials and money-back guarantees are available on most plans — check IOctopus‘s current promotions before subscribing.
Here’s a quick summary of what users consistently praise about IOctopus and where it has room to improve, based on aggregated user reviews from G2, Trustpilot, and Capterra.
Pros
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If you are evaluating options alongside IOctopus, popular alternatives each offer different strengths.
Top Rated Features
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iOctopus is a server-side tracking tool that sends conversion events straight from your server to Meta, Google, and other ad platforms, recovering data lost to ad blockers and browser restrictions. This section answers the questions we get asked most about iOctopus pricing, setup effort, data accuracy, and GDPR compliance.
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